PRIVACY & TERMS
PRIVACY POLICY
Location Real Estate is a trading name used by ASOF Properties Limited (company registered no. 15467072 for residential sales) and ASOF Real Estate Lettings Limited (company registered no. 15739527) for residential lettings. Both companies are registered in England and Wales and have their registered office at 55 Godwin Court, Swindon, SN1 4BB.
For the purposes of this Privacy Policy, references to “Location Real Estate”, “we”, “us” or “our” refer to the relevant company providing services to you.
Our Data Protection Lead can be contacted at info@locationrealestate.co.uk.
We have produced this Privacy Policy to explain how we collect, use, store and protect your personal data. We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (“Data Protection Legislation”). The terms “Personal Data”, “Special Categories of Personal Data”, “Personal Data Breach”, “Data Controller”, “Data Processor”, “Data Subject” and “process”, when used in relation to Personal Data, have the meanings given to them under Data Protection Legislation. “Data Protection Lead” is the title given to the member of staff responsible for overseeing our data protection compliance where we are not required to appoint a formal Data Protection Officer.
What are your rights?
Under Data Protection Legislation, you have a number of rights in relation to your personal data. Depending on the circumstances, these may include:
• The right to be informed about how your Personal Data is collected and used;
• The right to access the Personal Data we hold about you;
• The right to request correction of inaccurate or incomplete Personal Data;
• The right to request erasure of your Personal Data in certain circumstances;
• The right to request restriction of the processing of your Personal Data in certain circumstances;
• The right to object to certain processing, including processing for direct marketing purposes;
• The right to data portability in certain circumstances;
• Rights in relation to automated decision-making and profiling; and
• Where we rely on your consent to process Personal Data, the right to withdraw that consent at any time.
You can exercise your rights or ask us questions about the Personal Data we hold about you by contacting info@locationrealestate.co.uk.
Who is the data controller?
Where we collect your Personal Data directly from you for our own purposes, the Data Controller will be the Location Real Estate company providing the relevant service to you: ASOF Properties Limited in relation to residential sales, or ASOF Real Estate Lettings Limited in relation to residential lettings.
Where we receive your Personal Data from a third party and use it for our own purposes, we will generally act as the Data Controller. Where required, we will provide you with information about our processing within the timescales required by Data Protection Legislation.
Where we and another organisation jointly determine the purposes and means of processing your Personal Data, we may act as joint Data Controllers.
Where Personal Data is passed to us by a third party solely for processing under that third party’s instructions, that third party will normally be the Data Controller and we will act as a Data Processor.
Where we receive your Personal Data as part of a business-to-business relationship, the relevant Data Controller may be your employer or the organisation you represent.
What are the Lawful Bases for Processing Personal Data?
Under Data Protection Legislation, we must have a lawful basis for processing your Personal Data. Depending on the circumstances, we may rely upon:
• Your consent;
• The performance of a contract, or taking steps at your request before entering into a contract;
• Compliance with a legal obligation;
• Protection of your or another person’s vital interests;
• Performance of a task carried out in the public interest or in the exercise of official authority, where applicable; or
• Our legitimate interests, provided those interests are not overridden by your rights and interests.
About our Processing of Your Data
Personal Data means any information relating to an identified or identifiable individual. It does not include information where the identity of the individual has been removed and the information is genuinely anonymous.
We may collect, use, store and transfer different kinds of Personal Data about you, including:
Identity Data includes information such as your first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes information such as your address, email address and telephone numbers.
Financial Data includes information such as bank account and payment details where these are required in connection with our services.
Transaction Data includes details about payments to and from you and details of products or services you have obtained from us.
Technical Data includes information such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, platform and other technology on the devices you use to access our website.
Profile Data may include information such as your preferences, interests, feedback and survey responses and, where applicable, account or login information.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences regarding receiving marketing communications from us and your communication preferences.
We may also collect, use and share Aggregated Data, such as statistical or demographic information. Aggregated Data may be derived from Personal Data but is not considered Personal Data where it does not directly or indirectly identify an individual.
For example, we may aggregate Usage Data to understand the percentage of visitors accessing a particular website feature. If we combine Aggregated Data with Personal Data in a way that could directly or indirectly identify you, we will treat the combined information as Personal Data and process it in accordance with this Privacy Policy. We do not routinely seek to collect Special Categories of Personal Data. However, where such information is provided to us or is necessary in connection with the services we provide, we will only process it where we have an appropriate lawful basis and, where required, an additional condition for processing under Data Protection Legislation. Where information relating to criminal convictions or offences is processed, we will only do so where permitted by law.
Our use of Cookies
Cookies are small text files that are stored on your device when you visit a website. They are commonly used to make websites function correctly and efficiently, remember preferences and provide information about how visitors use a website.
We may use cookies and similar technologies on the Location Real Estate website.
Some cookies are strictly necessary for our website to function and may be placed on your device without your consent where permitted by law.
Other cookies, such as analytics, functionality or advertising cookies, will only be used where appropriate and in accordance with applicable privacy and electronic communications legislation.
Depending on the functionality of our website, cookies may be used:
• To remember your cookie preferences;
• To enable essential parts of our website to operate;
• To support our website and content management system;
• To operate and secure online contact or enquiry forms;
• To help protect the website against spam, fraud or misuse;
• To understand how visitors use our website so that we can improve its content, performance and user experience;
• To remember information or preferences you have chosen to provide, where appropriate; and
• To enable embedded content, such as videos, where applicable.
You can manage your cookie preferences using the cookie controls provided on our website and through your browser settings.
Disabling certain cookies may affect some functionality of the website. Refusing non-essential cookies should not prevent you from accessing the core functions of our website.
Where our website contains embedded third-party content, such as video content, the relevant third party may also use cookies or similar technologies in accordance with its own privacy practices.
What happens if I refuse to give Location Real Estate my personal data?
Where we need to collect Personal Data by law or under the terms of a contract we have with you, and you choose not to provide that information, we may not be able to perform the contract or provide the relevant service. For example, certain information may be required for us to market a property, arrange a tenancy, progress a transaction or provide another service you have requested. If this applies, we will explain the consequences to you where appropriate. Where we process Personal Data on behalf of another Data Controller, requests relating to that processing may need to be referred to the relevant Data Controller.
What are Location Real Estate's 'legitimate interests'?
Legitimate interests are one of the lawful bases upon which Personal Data may be processed. Where we rely on legitimate interests, we consider the purpose and benefits of the processing and balance these against the potential impact on your rights, interests and freedoms. Examples may include operating and improving our business and services, responding to enquiries, maintaining relationships with clients and prospective clients, protecting our business and website, and carrying out appropriate marketing activities where permitted by law. You have the right to object to certain processing based on legitimate interests. If you would like further information about the legitimate interests we rely upon, please contact info@locationrealestate.co.uk.
How Long will Your Personal Data be Kept?
Location Real Estate retains different categories of Personal Data for different periods depending on why the information was collected, our legal and regulatory obligations and our legitimate business requirements.
Wherever possible, we will minimise the amount of Personal Data we retain and will not retain it for longer than reasonably necessary.
Where consent is the lawful basis for processing your Personal Data, we may retain the relevant information for as long as the purpose for which it was collected remains applicable and your consent remains valid. You may withdraw your consent at any time.
Where we process Personal Data on the basis of legitimate interests, we will retain it for as long as the relevant purpose remains active and it remains necessary and proportionate for us to retain it.
We periodically review the Personal Data we hold and will delete or anonymise information when it is no longer required, subject to any legal, regulatory, accounting or reporting requirements that require us to retain it for a longer period.
Who Else Will Receive Your Personal Data?
We may share your Personal Data with third parties where this is necessary to provide our services, operate our business, fulfil our contractual obligations or comply with legal or regulatory requirements.
Depending on the services you use, these third parties may include:
• Property portals and property marketing platforms;
• Customer relationship management and property management software providers;
• Website, hosting, IT and communications providers;
• Solicitors, conveyancers and other professional advisers;
• Mortgage advisers and financial service providers where appropriate;
• Referencing, identity verification and anti-money laundering service providers;
• Contractors, inventory providers and other property-related service providers;
• Payment and accounting service providers;
• Government bodies, regulators, law enforcement agencies or other authorities where required by law; and
• Other organisations where you have asked or authorised us to share your information.
We only share Personal Data where there is an appropriate reason to do so and will seek to ensure that organisations processing Personal Data on our behalf provide appropriate protection for that information.
Does Your Data Leave the UK?
Some of the service providers we use may process or store Personal Data outside the United Kingdom.
Where Personal Data is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable Data Protection Legislation.
This may include transferring information to countries recognised as providing an adequate level of protection or using appropriate contractual safeguards or other lawful transfer mechanisms.
Who can you Complain to?
If you have a concern about how we have handled your Personal Data, we would encourage you to contact us first so that we can investigate and try to resolve the issue.
You can contact us at:
info@locationrealestate.co.uk
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.
TERMS & CONDITIONS
1. Location Real Estate
Location Real Estate is a trading name used by:
ASOF Properties Limited for residential sales; and
ASOF Real Estate Lettings Limited for residential lettings.
Both companies are private limited companies registered in England and Wales and have their registered office at:
55 Godwin Court
Swindon
SN1 4BB
Registered Company number - sales: 15467072
Registered Company number - lettings: 15739527
References to “Location Real Estate”, “we”, “us” or “our” in these Terms refer to the relevant company providing the applicable service.
2. This Website
Location Real Estate owns the website located at locationrealestate.co.uk (the “Website”). By accessing and using the Website you the user agree to be bound by these terms and conditions (the “Terms”) which govern your access to and use of the Website.
3. Ownership and Use of Content
3.1 All text, data, charts, tables, software, video, music, sound, graphics, photographs, illustrations, artwork, names, logos, trade marks, service marks and other material on the Website (the “Content”) and all rights in it belong to Location Real Estate. You may retrieve and display Content from the Website on a computer screen, print individual pages on paper (but not photocopy them) and store such pages in electronic form on disk (but not on any server or other storage device connected to a network) for your personal use. Content may not be copied, reproduced, republished, downloaded, posted, broadcast or transmitted in any other way.
3.2 You agree not to adapt, alter or create a derivative work from any of the Content on the Website or to use it for any purpose other than for your personal and non-commercial use.
4. Unlawful Use
You agree to use this Website only for lawful purposes and in a manner that does not infringe the rights of or restrict or inhibit the use and enjoyment of the Website by any third party. Such restriction or inhibition includes, but is not limited to, conduct which is defamatory, or which may harass, cause distress or inconvenience to any person and the transmission of obscene or offensive content or the disruption of normal flow of dialogue within the Website.
5. Intellectual Property Rights
5.1 All copyright, trade marks, database rights and other intellectual property rights that may exist in this Website and the Content shall remain at all times the property of Location Real Estate.
5.2 The trade marks, service marks and logos used and displayed on this Website (“Trade Marks”) are registered or unregistered trade marks of Location Real Estate. Nothing on this Website should be construed as granting, by implication or otherwise, any licence or right to use any Trade Mark without written permission from Location Real Estate. The name of Location Real Estate may not be used in any way, including in advertising or publicity pertaining to distribution of Content without the prior written permission of Location Real Estate.
6. Liability
6.1 The Website and Content is provided “AS IS” and on an “AS AVAILABLE” basis and Location Real Estate does not guarantee the accuracy, timeliness, completeness, performance or fitness for a particular purpose of the Website or any Content. All implied warranties, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy are excluded from these Terms to the extent that they may be excluded as a matter of law.
6.2 In no event will Location Real Estate be liable for any loss including, without limitation, indirect or consequential loss, or any damages arising from loss of use, data or profits, whether in contract, tort or otherwise, arising out of or in connection with the use of this Website.
6.3 Location Real Estate has tried to ensure that all the Content provided on the Website is correct at the time of publication. The Content is provided on an information basis only and should not be relied upon. No responsibility is accepted by or on behalf of Location Real Estate for any errors, omissions, or misleading Content on the Website or on any websites to which the Website connects.
6.4 Location Real Estate does not warrant that the Website or Content will be uninterrupted or error free, that any defects will be corrected, or that this Website or the server that makes it available are free of viruses or bugs.
7. Privacy
Please read our Privacy Policy, which explains the types of personal information Location Real Estate may collect from you when you visit the Website and how we collect, use, store and protect that information in accordance with applicable data protection legislation, including the UK GDPR and the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003.
8. Changes to the Terms
Location Real Estate reserves the right, at its discretion, to make changes to any parts of the Website or these Terms. When these Terms are amended, Location Real Estate will publish details of the amendments on the Website. Your continued use of the Website is taken as your agreement to be bound by these Terms as amended.
9. Jurisdiction
These Terms shall be governed by and construed in accordance with English Law and subject to the exclusive jurisdiction of the English Courts.
10. Severability
If these Terms or any part of them should be determined to be illegal, invalid or otherwise unenforceable under the laws of any state or country in which these Terms are intended to be effective, then to the extent that they are so illegal, invalid or unenforceable, they shall in that state or country be treated as severed and deleted from these Terms and the remaining Terms shall survive and remain in full force and effect and continue to be binding and enforceable in that state or country.
11. Conflict
If there is any conflict between these Terms and any other written agreement between you and Location Real Estate then the latter shall prevail.
12. Events beyond our control
Location Real Estate will not be responsible for any breach of these Terms caused by circumstances beyond its reasonable control.
13. Links
Location Real Estate is not responsible for the availability or content of any third party websites or material you access through this Website.
14. File Download
Certain files of Content are available for download from the Website. These files of Content are subject to these Terms.
15. Contact
If you wish to contact Location Real Estate regarding the Website, these Terms or the Privacy & Policy notice, contact us by post, telephone or in person at:
Location Real Estate
55 Godwin Court
Swindon
SN1 4BB
01793 387121
info@locationrealestate.co.uk
